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HomeiGaming NewsSymplify grows its partner portfolio with NuxGame agreement - European Gaming Industry...

Symplify grows its partner portfolio with NuxGame agreement – European Gaming Industry News

Fazi addition bolsters Pariplay’s Fusion® platform
Playson elevates European presence with iGaming Group agreement
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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has grown its partner portfolio by signing an agreement with NuxGame.
Gambling platform provider NuxGame provides seamless access to many of the best casino games on the market and will now be able to leverage Symplify’s technology to further expand the business.
NuxGame will support this growth using predictive marketing and on-site recommendation by optimising the management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house.
An added benefit for NuxGame comes in the form of Symplify’s AI CRM strength, which includes the Campaign and Journey builder modules that create a highly personalised and AI-optimised experience. Together this helps to nurture excellent customer engagement and retention metrics.
Responsible gaming is a core focus and NuxGame will utilise Symplify’s Artificial Intelligence modules to accurately track behaviours and allow pre-emptive measures. AI capability will empower NuxGame to improve marketing strategies that result in enhanced customer satisfaction and higher lifetime value.
Symplify’s CEO Robert Kimber said: “NuxGame has quickly risen to become a major player in the market and we’re thrilled to have an opportunity to work together as they drive the business forward. Our software is designed to positively impact engagement and retention by communicating with customers with unrivalled precision.”
NuxGame’s CEO Daniel Heywood added: “We pride ourselves on delivering top-grade gaming content for our partners through numerous products including our Global Payment Solutions, Website API, Sports Engine and more which we implement in an efficient and timely manner. Working with Symplify will allow us to maximise the impact for our audiences by optimising our marketing strategies and in turn expand upon these possibilities for our clients, increasing the LTV of players by leveraging a personalised AI-optimised experience.”
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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has partnered with games supplier Fazi, significantly strengthening its Fusion® platform offering with over 50 titles.
Fazi’s online portfolio consists of more than 100 HTML5 slots and table games titles, including top-performing Wild Hot 40, Crystal Hot 40, Roulette, Book of Spells, Giga Hot 40, and Lolla’s World.
The supplier has seen great success in a number of regulated markets in Europe and LatAm, and the partnership with Pariplay® will further the company’s expansion and allow it to reach new audiences with its exciting games portfolio.
The addition of Fazi’s content is the latest Fusion® deal for Pariplay® in what has been an impressive year of commercial growth for the provider.
Pariplay®’s Fusion® offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Callum Harris, Director of Partnerships at Pariplay®, said: “Fazi has a great product portfolio, offering a mix of slots and table games that have already proven popular in several markets.
“Their content is a great addition to our growing Fusion® portfolio as we continue to expand the platform and we are excited to work together.”
Andrea Stojanovic, Head of Sales at Fazi, said: “This deal will strengthen our position in a highly competitive market and it’s fantastic to grow our presence with such a renowned and globally recognised company.
“We are very excited to partner with Pariplay®, as we share the same core values and passion, and we believe our slots and table games will continue to fascinate players of all demographics.”
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Playson, the fast-growing digital entertainment supplier, has increased its continental reach by agreeing a content integration deal with white label solutions provider, iGaming Group.
Playson will deliver its popular product portfolio to the group, providing its network of MGA-licensed operator customers with access to the developer’s hit titles including Joker’s Coins: Hold and Win, Burning Fortunator and Solar Queen Megaways™.
The iGaming Group provides a range of services including white label, turnkey solutions and a game aggregation portfolio that offers a large selection of casino products. The addition of Playson’s exciting content is set to further enhance the group’s overall games offering.
The recent partnership sees Playson strengthen its European foothold and ensure more players have the opportunity to enjoy the iconic Playson gaming experience.
Simona Lanzoni, Business Developer Manager at Playson said: “We’re delighted to have agreed a partnership with the iGaming Group, which holds a thriving reputation for delivering first-class casino experiences for operators and players across a multitude of markets.
“As we look to meet our enhanced growth plans, signing deals with established casino solutions providers that hold an extensive audience reach is critical. We can’t wait to start working with the group and hope we can announce more commercial deals further down the line.”
Phil Pearson, COO of IGG White Labels and Head of Sales at iGaming Group said: “’We’re excited for this partnership with Playson but were admittedly more excited for the Welsh attempt in the World Cup. Now that Wales is out, we have focused our full excitement levels right at Playson, whose slots are well received by all our brands.
“Not to mention, we love acquiring the best promotions for players. It’s a win-win. Unlike Wales. Which was a Draw-Lose. As we suck.’’
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Altenar, the leading Malta-headquartered sportsbook supplier, has made UK-facing operator group L&L Europe Limited its latest sportsbook partner.
L&L Europe Limited is a player reviewed group of casinos, offering a wide range of engaging games, that offers a unique and player-friendly cashback system.
With the operator now committed to launching a new sports betting offering, the award-winning supplier has provided it with a full sportsbook solution. This includes Altenar’s pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.
As part of the collaboration, Altenar will utilise its best-in-class technology to provide a full 360-degree operation, enabling L&L Europe Limited to offer its customers one of the market’s most advanced sports betting platforms.
This deal marks the latest success in an impressive 12 months for Altenar across global markets, recording a record year in revenue generated by the provider on behalf of its operator partners.
Commenting on the deal, an Altenar spokesperson said: “Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited.
“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”
Chris Dalli, CEO at L&L Europe, said: “We are thrilled to have Altenar’s market-leading sportsbook in our corner. 
“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.
“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”
Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its contribution to the industry.
These include Best Virtual Sports Supplier at the EGR Nordics and Sportsbook Supplier of the Year at the EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.
Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.
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