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The Asian gambling market is highly saturated and very complex. The Slotegrator Guide to iGaming in Asia, a new ebook, covers 22 Asian countries, including regulation, yearly turnover, analytical forecasts, payment methods, favorite games, and more.
Gambling is woven into the fabric of many Asian cultures, so there’s no surprise that the continent is home to a variety of massive iGaming markets, including longstanding giants and up-and-comers.
Asia is home to 60% of the world’s population (and therefore a high proportion of its gamblers and sports bettors), different levels of gambling regulation, and diverse cultures and economies, meaning operators need an appreciation for the nuances of the region’s gambling markets. This is what motivated Slotegrator, a leading software developer and aggregator, to release an ebook focused on Asian markets.
The Slotegrator Guide to iGaming in Asia provides important statistics and background information on each country, highlighting cultural and economic characteristics, describing regulations, and giving key facts about the market, including local gaming and betting preferences and popular payment methods. The ebook covers 22 different countries, including China, Japan, Indonesia, Malaysia, Turkey, Georgia, Iraq, Kazakhstan, and more.
The guide also covers how to localize your sports betting data feed for Indonesian players, why Bitcoin casinos are popular in Georgia, why Armenia’s market has tripled in size since 2018, and why Vietnam has launched a pilot program to test the potential of regulated gambling.
While some things are popular everywhere (e.g. betting on football), casino game and sports betting preferences vary from country to country. The ebook collects game preferences in countries across Asia, including which sports are popular in India, Japan, and Kazakhstan, which players like poker rooms and which prefer live dealer dragon tiger, and where players bet on dominoes and mahjong.
One important theme throughout the online guide is the importance of cryptocurrencies, especially in countries where gambling is strictly limited or even forbidden; many players use cryptocurrencies to make deposits and withdrawals in casinos and even look for platforms that accept their chosen coin — cryptocurrency holders tend to be loyal to their chosen currency, so it pays for operators to know which ones to support.
This guide is ideal for aspiring entrepreneurs looking to enter the Asian market, land-based casino operators planning to open an online destination, investors with an eye on the iGaming space, and anyone interested in gambling and sports betting in Asia.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
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Osaka Governor Hirofumi Yoshimura believes that MGM’s casino in partnership with ORIX will be viable even without the influx of Chinese players, once seen as the most important tourist player for Japan’s casino ambitions.
He said: “We had a huge volume of inbound Chinese tourists in mind when the project was still in its early stages. However, it still remains an extremely popular destination from tourists from all over Asia, including Korea, from Taiwan and from all over Southeast Asia. I do believe that the business is perfectly viable without the Chinese tourists.”
Japan’s Ministry of Land, Infrastructure, Transport and Tourism meanwhile has confirmed it is improbable that the government will be able to sign off on Japan’s two future casinos in Osaka and Nagasaki by the end of 2022.
The prefectural governments in Osaka and Nagasaki had hoped for a defining decision to be reached in autumn 2022. They are still hopeful though that casino builds will commence in the first half of 2023.
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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.
The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.
Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.
Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.
Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.
“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”
Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”
The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.
JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.
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