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PVR Cinemas has entered an exclusive partnership with Visa, the official payments technology partner of FIFA, for organising ‘FIFA World Cup 2022 Viewing Parties’ across 11 properties in 8 cities.
The association titled FIFA World Cup 2022 Viewing Parties’ entails converting 11 cinemas in 8 cities into Visa FIFA World Cup 2022 hubs and would showcase two key matches live on screen – the third-place quarters and Finals on December 17 and 18, 2022, respectively.
Both PVR and Visa will be inviting their clients for the live screening of these matches exclusively at these selected PVR Cinemas.
Adding to the fervour, throughout the duration of the FIFA World Cup 2022, an installation/gaming area has been set up outside the cinema lobby space for football enthusiasts and cinemagoers to play at the goal posts with official FIFA World Cup 2022 footballs during the weekends.
In addition, visitors can also view official merchandise from FIFA World Cup Qatar 2022 displayed on a merchandise wall, take selfies with cut out standees and participate in a contest to win exclusive FIFA merchandise along with free passes for the FIFA World Cup 2022 Viewing Parties at PVR.
Gautam Dutta, CEO, PVR, said, “There are certain things that bring people together in our country, and sports is one of them. We are delighted to bring the most-awaited sporting event, the FIFA World Cup 2022 to the big screen in association with Visa. PVR has always believed in diversifying its content strategy and this initiative is a step in the same direction. We look forward to providing our clients and winners of the contest to experience this mega event in a stadium like atmosphere.’’
PVR is also hosting live screening of the FIFA World Cup 2022TM matches across 23 cinemas in 11 cities allowing football fans of all ages to book their tickets to see their favourite teams in action on the big screen.
Sujatha V Kumar, Head – Marketing, India and South Asia, Visa, said, “The FIFA World Cup 2022 has generated incredible excitement among football enthusiasts across ages and locations. We are delighted to partner with PVR Cinemas for the FIFA World Cup 2022 TM viewing parties and activations across their key cinemas. As a network working for everyone, we are confident that our cardholders and client partners will enjoy this unique experience of watching the 3rd place and Final matches live in a cinematic look and feel.”
The list of FIFA World Cup 2022TM Viewing Party hubs is as given below:
PVR Select CityWalk
PVR Ambience mall
PVR Logix City
PVR Palladium, Lower Parel
PVR Infinity 2, Malad west
PVR Maison PVR, Jio World Drive, BKC
PVR Phoenix Market City
PVR Mani square
PVR Forum Mall
PVR Vega City Mall
PVR Cinemas collaborates with Visa for FIFA World Cup Qatar 2022 viewing parties for football fans in India – BestMediaInfo
Best Media Info