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HomeM88M88 Mansion, Maria Ozawa Officially Launch Maria's Room - European Gaming Industry...

M88 Mansion, Maria Ozawa Officially Launch Maria's Room – European Gaming Industry News

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International celebrity entrepreneur Maria Ozawa, in partnership with M88 Mansion, the number one gaming destination in Asia, has officially launched Maria’s Room last Friday, April 22, 2022 at Okada Manila.
Maria’s Room is a dedicated online gaming portal designed exclusively for Maria Ozawa by M88 Mansion. It offers exciting online casino games recommended by Maria Ozawa herself from top gaming providers such as Pragmatic Play, Microgaming, Sexy Gaming, CQ9 and more.
Ozawa talked about the exciting partnership during a media launch entitled “One Night Only: Live in Manila”.
“As we officially launch Maria’s Room to the public, I want to express how grateful I am for the continuous support, confidence, and trust I receive from one of Asia’s most recognizable and most established online casinos– M88 Mansion. It was my first time partnering with a gaming company, and I am truly thrilled with Maria’s Room as it presents my personality in a new light. It definitely mirrors my fun side,” Ozawa said.
According to M88 Mansion Creative Director Carlos Lopez, Maria’s Room has displayed significant success since its soft launch in February and continues to grow in all the target markets of M88 Mansion in the Southeast Asian region.
“On behalf of M88 Mansion and together with our celebrity partner, Maria Ozawa, we would like to thank our dear audience for the good reception and overwhelming support. May they continuously be with us as we grow the business and do more projects with Maria,” Lopez said.
Maria’s Room guarantees excellent and engaging games for players, including “Bikini Party” with sexy ladies playing beach volleyball, “Football Baby”, where they can play soccer and “Ladies Nite 2 Turn Wild”, a video slot where they can party the night away.
In addition, the platform also features exclusive videos and a photo gallery of Ozawa. Players can also receive a shoutout from the Japanese model and film actress herself.
Apart from the official launch of Maria’s Room, M88 Mansion also introduced the Maria’s Room exclusive workout kits for its followers, which were inspired by Ozawa being a health and fitness enthusiast, as seen in her special segment called “Monday Mornings with Maria” on Facebook and her Youtube channel.
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Osaka Governor Hirofumi Yoshimura believes that MGM’s casino in partnership with ORIX will be viable even without the influx of Chinese players, once seen as the most important tourist player for Japan’s casino ambitions.
He said: “We had a huge volume of inbound Chinese tourists in mind when the project was still in its early stages. However, it still remains an extremely popular destination from tourists from all over Asia, including Korea, from Taiwan and from all over Southeast Asia. I do believe that the business is perfectly viable without the Chinese tourists.”
Japan’s Ministry of Land, Infrastructure, Transport and Tourism meanwhile has confirmed it is improbable that the government will be able to sign off on Japan’s two future casinos in Osaka and Nagasaki by the end of 2022.
The prefectural governments in Osaka and Nagasaki had hoped for a defining decision to be reached in autumn 2022. They are still hopeful though that casino builds will commence in the first half of 2023.
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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.
The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.
Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.
Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.
Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.
“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”
Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”
The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.
JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.
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