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HomeiGaming NewsLady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming - European...

Lady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming – European Gaming Industry News

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Lady Luck Games has signed a partnership agreement with Relax Gaming, forming part of its leading distribution programme “Powered By Relax”.
Founded in Stockholm in 2019, the talented Swedish studio has quickly developed a name for itself for utilising a perfect mix of creativity and solid business knowledge to develop some of the industry’s most unique iGaming titles.
As part of the Powered By Relax programme, a number of Lady Luck Games’ top performing games will be made available to operators via Relax Gaming’s extensive distribution network. These titles include The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues; operators will also enjoy branded games such as Beetle Bailey and Popeye, developed by the Company in partnership with King Features.
In addition to receiving their premium casino content, operators will also be able to showcase branded content such as Beetle Bailey and Popeye, co-developed by Lady Luck Games and King Features.
Shelley Hannah, Director of Casino Products of Relax, said: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.”
Mads Jørgensen, Co-Founder and CEO of Lady Luck Games, said: “We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators. This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership.”
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Play’n GO continues to cement its reputation as Italy’s favourite casino entertainment provider, after SKS365 became the latest top tier operator to bring its games to players in the country.
SKS365’s Planetwin365.it brand will bring an initial 100 Play’n GO titles to its players in Italy, including the world’s most popular online slot, Rich Wilde and the Book of Dead. At least 10 more games will be launched before the end of the year.
Lucia Pittiglio, Account Manager Italy for Play’n GO, said: “Since launching in Italy in 2018, our priority has been on providing the very best in casino entertainment to players. This partnership with SKS365 is another important step in our mission, and the addition of another top tier Italian brand underlines just how highly regarded our content has become in Italy.”
Kristina Lozo, Casino Manager at SKS365, said: “It’s no secret that Italian players love Play’n GO games, so it was a priority for us to make these titles available to our loyal customers.
“We appreciate how Play’n GO releases a steady stream of diverse content, including games that resonate so strongly with the Italian market such as Rocco Gallo. We’re looking forward to working closely with the Play’n GO team so these games reach the audience they deserve.”
The collaboration between Play’n GO and SKS365 follows shortly after Play’n GO’s world-class content launched with another major Italian operator, Lottomatica.
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Sportradar Integrity Services, a unit of Sportradar (NASDAQ: SRAD), and a global supplier of sport integrity solutions and partner to over 180 sports organisations and state authorities, today entered a multi-year agreement with the International Ski and Snowboard Federation (FIS), the governing body of international skiing and snowboarding.
Sportradar Integrity Services is providing comprehensive risk analysis for FIS’ competitions, offering key insights into the global betting landscape for both skiing and snowboarding events. More than €40,000,000 is estimated to be bet on major FIS events per season according to Sportradar Integrity Services. Those competitions with the highest levels of betting interest in the global market are the FIS Alpine Ski World Cup, FIS Cross-Country World Cup and FIS Ski Jumping World Cup.
Additionally, through the Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system which has been independently assessed and verified by recognized industry experts, Sportradar Integrity Services will monitor betting relevant events across all of FIS’ disciplines. A global team of qualified integrity experts analyses betting patterns and reports any abnormalities, allowing critical visibility into potential match-fixing threats. Sportradar Integrity Services has detected more than 7,700 suspicious matches during the past 17 years with over 1,000 of these taking place in 2022 alone.
FIS Director of Sports Integrity, Sarah Fussek said: “The insight provided to us by Sportradar Integrity Services regarding the global betting landscape within our sports and the associated risk factors will put us in the best possible position to counteract any integrity related threats. It is essential to us that robust provisions are in place in order to safeguard our competitions, and this agreement enables us to do this in the strongest way possible going forward, as we gain a detailed understanding of the integrity risks facing our sports.”
Sportradar Integrity Services Managing Director Andreas Krannich added: “Skiing and snowboarding disciplines have become increasingly popular across global betting markets in recent times, with this betting interest only expected to increase in the coming years. Therefore, the formation of this partnership demonstrates both parties’ commitment to mitigating any integrity-related threats that may occur. We look forward to building our relationship with FIS throughout this agreement as we seek to uphold the integrity of all FIS’ competitions.”
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3 Oaks Gaming, the fast-growing distributor of iGaming Content, has added Lucky Drops to its armoury of promotional tools, which is designed to remove gaps in player activity to deliver increased engagement and retention rates.
During a Lucky Drops promotion, prizes are randomly rewarded to players from a predetermined pool during a set time period. These can range from real money giveaways to custom prizes, as well as a unique multiplier option that can produce an even bigger award.
The iGaming distributor has also introduced a “Hot Period” to its Lucky Drops tool, which boosts retention by keeping gamers engaged when their activity typically decreases in between campaigns and new launches. The sophisticated software monitors every individual’s historical behaviour and responds accordingly by adapting the frequency of Lucky Drops.
As with all of 3 Oaks Gaming’s promotional tools, Lucky Drops can be introduced seamlessly into its existing games with online casinos, with no additional setups or integrations required.
Lucky Drops joins the company’s extensive range of promotional products, which includes network tournaments and jackpots. The launch signals the ambitions of 3 Oaks Gaming to build on its recent momentum and deliver a robust offering that is appealing to operators across a multitude of regulated markets worldwide.
Sebastian Damian, Managing Director at 3 Oaks Gaming, said: “The range of promotional tools that we already distribute to our operator partners is highly regarded, and Lucky Drops promises to be another stellar addition that will be hugely beneficial to online casinos.
“Whether you’re looking to plug the gap during quieter activity periods or elevate the user experience with a complementary promotion, Lucky Drops is destined to improve engagement and retention. Crucially for players, it adds another dimension to the 3 Oaks gameplay as they know with every spin, they could win extra prizes within a set period.”
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