Kieran Maguire: Man City to cash in from Uefa ‘beauty parade’ as multiple new deals on cards – Football Insider

By Kieran Maguire
Man City will likely see an uptick in their bottom line with UEFA set to spark a bidding war for their technology provisions.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the new tender process organised by European football’s governing body.
UEFA announced in late November that they would open the bidding to provide technology services for their competitions for the first time.
That means various companies will be putting together proposals to furnish the organisers of the Champions League with VAR tech, data tracking systems, TV graphics and more besides.
As one of the Champions League’s most successful clubs in recent years, City are among the competition’s top earners because of UEFA’s coefficient system.
Maguire claims that, although technological improvements may cost more in the short term, last season’s semi-finalists will reap the rewards in the long run.
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“Uefa’s new tender process is likely to result in some form of beauty parade with a variety of providers,” he told Football Insider’s Adam Williams.
“If the overall quality of the product is improved, I think Man City will be happy to pay additional money.
“That is because of what we call marginal revenues generated from an improved service are likely to exceed the marginal costs.
“The difference between the two is going to go to Man City and all of the other senior clubs in Europe.
“This is especially true because of UEFA’s distribution models when it comes to the Champions League.“
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