Sunday, December 10, 2023
spot_img
HomeiGaming NewsBest ways to generate profit on iGaming with Affiliate Marketing - European...

Best ways to generate profit on iGaming with Affiliate Marketing – European Gaming Industry News

Betsoft Gaming Goes for Gold with Wunderwins Casino
The Largest Esports Championships Come to an End
Global Regulatory Intelligence Leader VIXIO Acquired by Perwyn
MERCEDES F1 DRIVER GEORGE RUSSELL AND ESPORTS CHAMPION JARNO OPMEER LEAD TEAMS AT THE IRACING ESPORTS SIM CHALLENGE
International Esports Federation (IESF) picks India’s Big Bang Media as a partner for Asia Open Esports Championship
Twain Sport debuts in Africa with major Betway agreement
Bitville Gaming South Africa Expands Its Product Bouquet through TVBET
Entain Launches Bwin in Zambia
Superlotto Games boosts pan-African reach with GOAT Interactive
PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING
Osaka Gov. Hirofumi Yoshimura Says MGM Casino Not Reliant on Chinese Players
Penta Esports announces ‘Penta Pro Series – Valorant’- A Riot Games’ VCT Off//Season Official Event
Game Lounge Injects Kawaiiness to Flagship Japanese Website
India: Panel Tasked with Submitting a Report on iGaming Taxation Proposal Yet to Submit its Findings
JADE ENTERTAINMENT together with its Platform Partner BETCONSTRUCT launches its all NEW Sportsbook – JADE SPORTSBET – in the Philippines
Star Entertainment Fined AU$100M by Queensland Government
AUSTRAC Launches SkyCity Adelaide Penalty Proceedings
Best 7 Australian Online Casinos – Top Casino sites 2022
Super Fantasy Soccer hits the top spot for Low6 and Sportsbet
BlueBet Appoints Tony Thomas as Australian CMO
Big News For Canadian Bettors: Betano Is Finally Licensed in Ontario
What You Need To Know About iGaming & Gambling In Canada
Major European Operators Finding Growing Success in New Ontario Market
Reviews of Canada’s Best Casinos on the New Casino Zeus Website
The 5 Most played Slots In Canadian online casinos
Vibra Gaming expands global reach with Groove
UK’s best student VALORANT teams to battle at the Red Bull Gaming Sphere for Red Bull Campus Clutch World Final Qualification
PAGCOR, casino licensees distribute relief packs to areas hit by Super Typhoon Karding
SOFTSWISS Game Aggregator Integrates With Barbara Bang
SIS agrees deal for its Competitive Gaming esports product with RETAbet for Spain and LatAm
Gaming Americas Weekly Roundup – November 28-December 4
Pariplay® expands Ignite® program in North America by adding Reloaded Gaming content
Gaming Americas Weekly Roundup – November 21-27
BetMGM Supports New Research Initiative on the Impact of Advertising on Problem Gambling
Gaming Americas Weekly Roundup – November 14-20
Can Brazil’s Unofficial Lottery Transfer to iGaming Platforms?
SIS agrees deal for its Competitive Gaming esports product with RETAbet for Spain and LatAm
Pragmatic Play Goes Live with Pálpitos in Tucumán, Argentina
Brazil is not friendly to ‘amateurs’ warns Online IPS partner Witoldo Hendrich Junior ahead of attendance at ICE London
Betcris Gold sponsor of the 1st Aliadas Congress in Colombia
BF Games takes slots portfolio live with Fortuna brand PSK in Croatia
EGT’s Bell Link Jackpot Made its Debut in Croatia
Endorphina Partners with Inbet
EGT is the “Best Equipment Supplier of the Year” according to BEGE Awards
PartnerMatrix inks new affiliate channel deal with AdmiralBet
Latvian Delegation Hails MGA Workshop as “Useful Exchange of Experiences”
Olympic Casino Faces Another Fine in Lithuania
Game Wave Festival announces the full list of speakers and agenda!
Wazdan expands Latvia presence with FeniBet agreement
TonyBet becomes official sponsor of the Latvian national handball team
Mindway AI welcomes Britt Boeskov as new board member
Casino Lugano Celebrates its 20th Anniversary
German games industry feeling positive about 2023
Game Changers and Guild X broke records in Berlin
CT Interactive in strategic deal with Kajot
Tom Horn expands Romanian footing through Fortuna deal
Push Gaming boosts Romania presence with Crowd Entertainment
BF Games bolsters Romanian presence with Stanleybet deal
SoftGamings Expands Its Footprint with a Romania License
Playson agrees content integration deal with SkyWind Group
CT Gaming Installs its Diamond King Multi-game Pack at Grand Pasha Kyrenia Casino
Viva Casino in Northern Cyprus installs CT Gaming’s Diamond King
APEX Enhances its Long Collaboration with Merit Group
EGT’s G 50-50 C VIP Model Makes Northern Cyprus Debut at Concorde Nicosia and Bafra Casinos
EGT and Grand Pasha Nicosia Hotel & Casino & Spa Expand Their Partnership
Update of the Danish Gambling Authority’s guide on responsible gambling
LuckyDays lifts its CRM to the next level with Symplify
Sweden Riksdag Passes New Gambling Legislation
Kindred Challenges the Coercive Fine in Norway
Popok Gaming has received a Certificate for Sweden
From strength to strength, Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market
Scientific Games Named Best Betting and Gaming Employer in Greece
Highlight Games Announces Partnership With SuperSport
OPAP strengthens its position in online sports-betting in Greece through the acquisition of Stoiximan Group’s Greek and Cypriot business
OPAP Updates Coronavirus Impact on its Business
Seven in Ten Brits Think Placing Compulsory Health Warnings on Betting Products Would Fail to Tackle Problem Gambling
EGBA Welcomes the Publication of Ireland’s Gambling Regulation Bill
Grosvenor Casinos Announces Rebranding
GambleAware Publishes NGTS Statistics for 2021-22
Lady Luck Games Group secures B2B UKGC licence
Digitain Signs New Deal with Pin-Up
Pin Projekt partners with Parimatch to deliver lottery games to CIS region
fen2k joins VP.Prodigy
Parimatch Completes the Franchise Withdrawal from Russia on Legal and Technical Levels
Statement of the International Esports Federation
Star Entertainment Fined AU$100M by Queensland Government
Update of the Danish Gambling Authority’s guide on responsible gambling
Latvian Delegation Hails MGA Workshop as “Useful Exchange of Experiences”
India: Panel Tasked with Submitting a Report on iGaming Taxation Proposal Yet to Submit its Findings
AUSTRAC Launches SkyCity Adelaide Penalty Proceedings
Betsoft Gaming Goes for Gold with Wunderwins Casino
The Largest Esports Championships Come to an End
Global Regulatory Intelligence Leader VIXIO Acquired by Perwyn
MERCEDES F1 DRIVER GEORGE RUSSELL AND ESPORTS CHAMPION JARNO OPMEER LEAD TEAMS AT THE IRACING ESPORTS SIM CHALLENGE
International Esports Federation (IESF) picks India’s Big Bang Media as a partner for Asia Open Esports Championship
Best ways to generate profit on iGaming with Affiliate Marketing
Introducing new verticals to the online casino space
A unique World Cup – on and off the pitch!
Exclusive Q&A w/ Paul Buianov, Founder and CEO at BetCare
Exclusive interview with Vladimir Malakchi: Evoplay kicks-off in Ireland!
Draft agenda available for Prague Gaming & TECH Summit 2023 (29-30 March)
Hamburg Games Conference 2023: Focusing on the topic “Invest in Games” on March 1-2, 2023
Registrations are open for the MARE BALTICUM Gaming & TECH Summit 2023 (16-17 MAY); BSG Awards 2023 & BTECH Awards 2023; new format, more industries and networking
Registrations are open for the Prague Gaming & TECH Summit 2023 (29-30 March), new format, more industries and networking
CEEGC Budapest brings back the magic to the CEE and Balkans region with the 2022 comeback conference
While Crypto Deals with Disaster, Crypto Traders Turn to FIFA World Cup
How Online Casino is Changing the Gambling Landscape in Europe
Crypto gambling sites and profitability: why do they make money?
What To Expect From Innovative Casinos
BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency
Inside The Pocket launches WonderWins brand in India, as the exclusive Daily Fantasy partner of ESPNcricinfo
World Championship of Online Fantasy Football Finals on the Scout Network
Checkd Media nets Sam Allardyce to promote new FanTeam fantasy game
DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season
Scout Gaming signs agreement with ATG
The Largest Esports Championships Come to an End
MERCEDES F1 DRIVER GEORGE RUSSELL AND ESPORTS CHAMPION JARNO OPMEER LEAD TEAMS AT THE IRACING ESPORTS SIM CHALLENGE
International Esports Federation (IESF) picks India’s Big Bang Media as a partner for Asia Open Esports Championship
100 Thieves crowned champions at Red Bull Home Ground after all-American Grand Final
IESF kicks off the World Esports Championships Grand Finals
EGBA Welcomes EC Commitment to Improve Digital Single Market
European Commission Criticises Third German State Treaty on Gambling
Europe that Protects: Stronger rules criminalising money laundering enter into force
Digital Single Market: EU negotiators reach a political agreement on free flow of non-personal data
Codewise’s Dr. Rzeszuciński Joins the European AI Alliance, Launched by the European Commission
The annual VIXIO GamblingCompliance Global Regulatory Awards recognise the best in the industry
VBET as the Best Online Casino Operator of the Year at SiGMA Europe Awards 2022
AGA’s Have a Game Plan Campaign Wins Responsible Gaming Award at American Gambling Awards
The TIGA Games Industry Award Winners 2022 are revealed!
BETSSON GROUP SHORTLISTED FOR 6 AWARDS AT EGR ITALY AWARDS 2022
Dallmeier Launches Casino 2.0 Information Campaign: Making Casino Operations Easier
Esports Entertainment Group Receives Approval for Continued Nasdaq Listing
888 Appoints Anna Barsby as Chief Technology Officer
Fast Track Named One of the Great Place to Work Certified Workplaces in Tech in Europe
GoodLuckMate Publishes Insightful Report on Gambling Trends in Japan
BTOBET STRENGTHENS SENIOR TEAM WITH NEW VP OF SALES
IMG ARENA to acquire Leap Gaming, enriching sports betting content portfolio
SPOTLIGHT SPORTS GROUP DELIVERS 11 CONTENT HUBS IN 7 DIFFERENT LANGUAGES FOR THE WORLD CUP
BETER’s Setka Cup opens table tennis arena in Poland
JADE ENTERTAINMENT together with its Platform Partner BETCONSTRUCT launches its all NEW Sportsbook – JADE SPORTSBET – in the Philippines
Published
on
By
 
There are many ways to get high income on iGaming products and actually earn a great deal of money. In the article we’re going to speak about making money specifically on affiliate marketing, our today’s expert is a Chief Commercial Officer at RichAds advertising network — Anastasiya Kazakova.
Our guest surely knows what she’s talking about — the RichAds network has recently been awarded as the best iGaming traffic source by SiGMA. We’ll discuss all the necessary starting points and cover everything from the definition of the industry to the real working tips that help to succeed in it. 
Basically, affiliate marketing is a process of earning commission on selling specific goods or services. It’s profitable for online casinos as a way of additional monetization and for marketers as it’s quite an effortless way to increase their income.
It works the following way — there’s a CPA network or a direct publisher, for instance, who provide iGaming offers (online Betting and Gambling programs).
A marketer, also known as an affiliate, in his turn clarifies the conditions (payout, GEO, settings, and desired cost per lead or deposit) and goes to an ad network that provides traffic and promotes the offer.
He just needs to choose the best traffic type for the exact offer and set up a campaign. If you’re a newbie, the best way is to consult a manager or try some automated tools at first.
Sure, I’ll explain how each traffic channel works and why they’ll bring leads and deposits for iGaming offers. I’ve been working with Gambling and Betting vertical for about five years now and I see that the top traffic choices are push and pop ads as well as direct click format.
Let me start with push ads and the definition of them. To put it simply, a push ad looks like a personal notification from a website that appears on a user’s phone. It consists of a text, icon and banner (optional) and allows to cover those users who subscribed to such notifications.
There are many advantages of the format, the most crucial ones for iGaming are:

One more format is pop ads. This is basically an ad that opens in a new browser or window as soon as you click somewhere on the page you’re browsing.
They are impossible to miss, that’s why it’s a great way to attract Gambling and Betting audience, as they’re very impulsive. Moreover, the traffic amounts are really huge for the format, so you’ll always get enough clients on your landing page.
Last but not least is the direct click format. Those are the ads that drive users to your landing page if they make a small misprint. For example, they look for the “1xbet” website and type something like “1xbed” and get redirected to your site. Obviously, the main advantage is that users are already warm and interested in similar offers, which means they will be more loyal.
It depends on the time you can and want to spend on making creatives. If you don’t have time to spend on making them, just contact your manager. For instance, at RichAds you can get creatives for a specific offer and GEO for free.
Another way is to use spy tools and research what your competitors create. There are tools for different formats, pay attention which options they provide if you’ve chosen a particular traffic source.
If you’ve decided to make creatives yourself, I can advise several working approaches.
Undoubtedly, I’d say that the Performance Mode algorithm is the hack that can help newbies. The thing is that it does all the work for you — just create a usual campaign, and the algorithm will update the best sources daily for you and check if they actually work. What’s more it’ll update blocklist daily as well.
Furthermore, no tracker is required to use the function. So anyone can launch profitable campaigns with it, basically no efforts or prior knowledge are required.
Not to be unfounded, our clients have been testing it for a couple of months already and it works like a clock. If we turn to statistics, it shows that the amount of conversions can increase by 253% while CPA decreases by 79%.
I’d advise to start with Asian and African countries, such traffic is not very expensive, and the demand for online casinos is huge. For such regions Gambling and Betting can be considered as an income source, not only entertainment, try to play on it.
What concerns current top GEOs at RichAds for iGaming, they are Brazil, Bangladesh, Malaysia, Indonesia, and South Africa. If you want to target European countries, try Poland, Germany and Switzerland.
Of course, you can test Tier 1 countries as well, but it requires certain experience to become successful. Though, profits can be bigger as well.
Here I also want to point out that the hottest GEOs change from month to month and it’s important to keep track of it.
You can always consult managers for the best countries for exact verticals and offers. Don’t hesitate to ask for whitelists (list of best traffic sources) for your GEO and traffic channel, this is also free!
The first answer that comes to my mind is optimization. No one wants to waste money and time, that’s why it’s vital to keep track of the campaign results. You need to check the cost of your conversions and source efficiency quite often to achieve a good conversion rate.
In order to speed up the process I’d advise to set up Automated rules. This is the quickest way to cut off traffic sources that are too expensive or don’t bring any results.  You just need to write a simple rule in your settings, for example, if the cost of a conversion is twice as big as the desired one, the source will be blocked. Same with the amount of money spent, if a source spent twice as much money and didn’t bring any leads, it’ll be turned off. This is a great way to avoid overspending and is done automatically!
One more way to succeed is to test a Target CPA algorithm. This is also quite simple, you just choose all the necessary settings, write your desired price per conversion, and the algorithm does all the rest for you. It adds the most converting sources to your campaign while blocking not working ones. Though you need to set up a tracker, it’s crucial for the algorithm to work.
If we speak about overall settings, I’d highly recommend to focus on the following ones:
Armadillo Studios unveils Armadillo Does Christmas
FSB and Trust Payments team up for World Cup payments partnership
Kasynos.Online
Best ways to generate profit on iGaming with Affiliate Marketing
FSB and Trust Payments team up for World Cup payments partnership
A Serious Guide for Playing Slots Online
Vita Media Group launches redesigned Ekstrapoint.com to expand gaming portfolio
Gonzita’s Quest Slot Review: A New Conquest for a Classic Slot?
Crypto, Instant Withdrawal and Security Features – How the iGaming Industry Is Modernizing
Published
on
By
 
There are many ways to get high income on iGaming products and actually earn a great deal of money. In the article we’re going to speak about making money specifically on affiliate marketing, our today’s expert is a Chief Commercial Officer at RichAds advertising network — Anastasiya Kazakova.
Our guest surely knows what she’s talking about — the RichAds network has recently been awarded as the best iGaming traffic source by SiGMA. We’ll discuss all the necessary starting points and cover everything from the definition of the industry to the real working tips that help to succeed in it. 
Basically, affiliate marketing is a process of earning commission on selling specific goods or services. It’s profitable for online casinos as a way of additional monetization and for marketers as it’s quite an effortless way to increase their income.
It works the following way — there’s a CPA network or a direct publisher, for instance, who provide iGaming offers (online Betting and Gambling programs).
A marketer, also known as an affiliate, in his turn clarifies the conditions (payout, GEO, settings, and desired cost per lead or deposit) and goes to an ad network that provides traffic and promotes the offer.
He just needs to choose the best traffic type for the exact offer and set up a campaign. If you’re a newbie, the best way is to consult a manager or try some automated tools at first.
Sure, I’ll explain how each traffic channel works and why they’ll bring leads and deposits for iGaming offers. I’ve been working with Gambling and Betting vertical for about five years now and I see that the top traffic choices are push and pop ads as well as direct click format.
Let me start with push ads and the definition of them. To put it simply, a push ad looks like a personal notification from a website that appears on a user’s phone. It consists of a text, icon and banner (optional) and allows to cover those users who subscribed to such notifications.
There are many advantages of the format, the most crucial ones for iGaming are:

One more format is pop ads. This is basically an ad that opens in a new browser or window as soon as you click somewhere on the page you’re browsing.
They are impossible to miss, that’s why it’s a great way to attract Gambling and Betting audience, as they’re very impulsive. Moreover, the traffic amounts are really huge for the format, so you’ll always get enough clients on your landing page.
Last but not least is the direct click format. Those are the ads that drive users to your landing page if they make a small misprint. For example, they look for the “1xbet” website and type something like “1xbed” and get redirected to your site. Obviously, the main advantage is that users are already warm and interested in similar offers, which means they will be more loyal.
It depends on the time you can and want to spend on making creatives. If you don’t have time to spend on making them, just contact your manager. For instance, at RichAds you can get creatives for a specific offer and GEO for free.
Another way is to use spy tools and research what your competitors create. There are tools for different formats, pay attention which options they provide if you’ve chosen a particular traffic source.
If you’ve decided to make creatives yourself, I can advise several working approaches.
Undoubtedly, I’d say that the Performance Mode algorithm is the hack that can help newbies. The thing is that it does all the work for you — just create a usual campaign, and the algorithm will update the best sources daily for you and check if they actually work. What’s more it’ll update blocklist daily as well.
Furthermore, no tracker is required to use the function. So anyone can launch profitable campaigns with it, basically no efforts or prior knowledge are required.
Not to be unfounded, our clients have been testing it for a couple of months already and it works like a clock. If we turn to statistics, it shows that the amount of conversions can increase by 253% while CPA decreases by 79%.
I’d advise to start with Asian and African countries, such traffic is not very expensive, and the demand for online casinos is huge. For such regions Gambling and Betting can be considered as an income source, not only entertainment, try to play on it.
What concerns current top GEOs at RichAds for iGaming, they are Brazil, Bangladesh, Malaysia, Indonesia, and South Africa. If you want to target European countries, try Poland, Germany and Switzerland.
Of course, you can test Tier 1 countries as well, but it requires certain experience to become successful. Though, profits can be bigger as well.
Here I also want to point out that the hottest GEOs change from month to month and it’s important to keep track of it.
You can always consult managers for the best countries for exact verticals and offers. Don’t hesitate to ask for whitelists (list of best traffic sources) for your GEO and traffic channel, this is also free!
The first answer that comes to my mind is optimization. No one wants to waste money and time, that’s why it’s vital to keep track of the campaign results. You need to check the cost of your conversions and source efficiency quite often to achieve a good conversion rate.
In order to speed up the process I’d advise to set up Automated rules. This is the quickest way to cut off traffic sources that are too expensive or don’t bring any results.  You just need to write a simple rule in your settings, for example, if the cost of a conversion is twice as big as the desired one, the source will be blocked. Same with the amount of money spent, if a source spent twice as much money and didn’t bring any leads, it’ll be turned off. This is a great way to avoid overspending and is done automatically!
One more way to succeed is to test a Target CPA algorithm. This is also quite simple, you just choose all the necessary settings, write your desired price per conversion, and the algorithm does all the rest for you. It adds the most converting sources to your campaign while blocking not working ones. Though you need to set up a tracker, it’s crucial for the algorithm to work.
If we speak about overall settings, I’d highly recommend to focus on the following ones:
Published
on
By
 
FunFair Games made its debut in 2020 to take advantage of the non-traditional games vertical including crash and multiplayer content. Since its inception, the company has experienced a great level of traction, and recently boosted its management team to help further scale the business and enhance its product pipeline. Carlo Cooke was appointed Commercial Director just over six months ago and speaks to European Gaming about his experience with the company and the challenges and opportunities with introducing new products in a crowded marketplace.
What are the biggest challenges in selling-in non-traditional content to operators?
Whilst there are undoubtedly top performing non-traditional games already in the market, the vertical is still very much in its infancy in contrast to slots. There is not even really an established vocabulary with some operators referring to the genre as crash or arcade, and others as non-traditional or even just games. This also means that there isn’t necessarily a natural home for the games in the casino lobby yet, and they are often positioned amongst slots. As we are somewhat targeting a different demographic to the slot player (although our content appeals to this audience as well), we believe that this causes some confusion.
Larger operators with their own technical infrastructure are able to substantiate a dedicated tab for non-traditional games, further supported by significantly larger acquisition/CRM budgets. In other words, they can afford to experiment. In contrast, smaller operators may be more limited in their capacity to position or market this emerging content.
The approach that we are taking is to share our learnings and to educate and inform both operators and players on a localised and market relevant level.
Are you finding that operators are slow/reluctant to accept new and different verticals?
Not at all! It’s quite the opposite in the sense that our content is genuinely something new and innovative, and for that reason, it is in high demand. Casino and content managers are always on the lookout for the next big thing, and multiplayer experiences, which help to create an authentic sense of community, are currently extremely sought-after. We find this really encouraging and it keeps the creative juices flowing in the FunFair Games workshop.
I also take the view that there is immense job satisfaction (both from a B2C and a B2B perspective) in being the first to market with an innovative product, or the first to experiment and get it right. This is why I believe this vertical is so appealing and exciting at the moment. Whilst slots are still the core for many operators, we’re definitely in the middle of a sea-change at the moment. I believe the foundation of the non-traditional vertical has been laid, and we’re finding that more operators have the appetite to test our content within their respective audiences, and across their target markets.
When speaking to operators, what are the biggest frustrations that you hope to solve for them when it comes to innovative new content?
We believe that Gen Z and Y simply do not engage with slots in the same way as previous generations. As this younger audience is continuously emerging in the iGaming space, it creates an opportunity for operators to provide a new experience, one which is akin to meeting the high expectations of that demographic. One of our core values is to fill this gap by creating more social (as opposed to solitary), and more active (player driven volatility) games, whilst keeping them simple and engaging. In addition to this, we’ll also be exploring new features and tools in the coming months ahead!
You have expanded into a few new markets in 2022, what’s next on the agenda?
It might be late in the year, but there is still a lot more to come from FunFair Games. It’s true that this year saw us increase our presence in key markets, such as the UK, Italy and Belgium to name a few. This momentum is still truly ongoing and we’ll aim to make the most of the last remaining weeks of the year from a distribution point of view, as well as celebrating the launch of new customers. There is currently a genuine buzz at the studio for our roadmap next year. We’ve recently hired a new Head of Game design and Math who is working hard with our CEO to produce some incredible games which will be available for our clients in the near future so watch this space!
Published
on
By
 
The World Cup is held every four years and this edition of the most famous football tournament on the planet is unique given the venue and the fact it sits right in the middle of the domestic season.
With that in mind, how does this affect user engagement and betting patterns over the course of this prestigious competition? We spoke to BETEGY CEO, Alex Kornilov who gives his insights into how successful engagement with players could be.
 
With football already Europe’s most popular sport, what new ways of user engagement have you put together for the World Cup?
This football season brought many ways to explore user engagement into the industry. The World Cup in Qatar is the real test to show the best approaches to customers’ experience. At BETEGY, we knew that online betting would thrive during the tournament, and we have managed to deliver creative visuals with live data from all the matches, which can be used in various formats and presented on different platforms.
 
The World Cup is being hosted right in the middle of the domestic football season across Europe. Does this make the World Cup more or less popular from a betting perspective?
The World Cup has always been one of the most significant events in the betting industry –  and I see no reason for this iteration to be less popular than before. In addition, the tournament duration has been decreased to 28 days, meaning more matches squeezed into a shorter space of time. This is definitely going to help keep the audience’s excitement and engagement at their highest.
The only competitor for the attention of sports punters will be the upcoming holiday hustle when people will be getting all set for the festive season. However, I don’t see that as a big risk. With football fans watching the biggest football event of the year from the comfort of their own homes, it’s an excellent opportunity to attract a new audience to the betting market.
 
A Middle Eastern country is hosting the World Cup for the first time. How is this unique environment playing to BETEGY’s strengths, given the majority of fans are watching from home?
With more fans watching football from home, keeping them entertained with the most high-quality offering and products is very important. Players in the industry will compete for the fans’ attention and will do their best to build a scalable relationship with them beyond the World Cup. Live scores, statistics, and betting prices in various markets must be delivered to the users’ screens with no delay and with the best look and feel. This is one of the aspects BETEGY is the best at – and we have thoroughly prepared to help our clients solve the pain points related to it.
 
With Europe not due to host another World Cup until 2030 at the earliest, is it a positive for technology and engagement that the tournament is being held in nations where football popularity is on the rise? 
The next World Cup will take place in 16 different cities across North America. This tournament is probably the most important in the context of how “soccer” has been promoted in the United States recently. On one side, the USSF and the MLS clubs have been working a lot to promote soccer locally by bringing top-class players into the league. On the other hand, the US has rarely stuck to the traditional European perception of sport and football in particular. Sport in the US serves its goal – to entertain the audience. Strategists at NBA or NFL would do almost anything to keep fans engaged and ensure all the remote viewers are enjoying the show.
Also, this new, next-gen audience is highly discerning  – which pushes the market to deliver innovative solutions and ideas to engage, excite and entertain. For sports tech and entertainment companies, it’s a huge opportunity and a challenge at the same time to find a key to the hearts and minds of potential new football fans. Some best practices for the US market are already known, so bringing football to new horizons is a certain path to making this game even more beautiful.
 
How can companies capture this new wave of interest?
US sports fans are already used to high standards of the content delivered to them. Everyone who wants to surf this wave of delight should definitely focus on innovation and quality. I’ve noticed that people love to know what’s happening on the pitch and, at the same time, are always willing to guess what’s going to happen next. The rise of technology helps to understand the game better, it gives birth to new betting markets, but it also helps companies enhance the users’ involvement in the game.
With the US online betting market opening, many players from the industry are seeking an opportunity to test their best offering on new audiences. Since soccer is undoubtedly on the rise, a chance to attract American bettors became a significant pull factor for most industry members – and we’re very excited with what we’re doing at BETEGY.
 
It has been 20 years since a non-European country won the World Cup. Do you think a European nation will win this prestigious tournament this year given the first round of results?
The first round has shown that football has advanced at all levels, especially geographically. For example, some national teams from Asia have had tremendous results against supposedly much stronger rivals from South America and Europe. And it’s not only about the result – those teams’ performance and style of play are a delight to watch. At this stage, almost any underdog has the chance to proceed to the knockout stages and refute the odds.
In my opinion, some Latin American national teams have a high chance of winning the World Cup. Still, they’ll need to deliver their best performance against the highly-experienced European contenders. It will be fascinating to watch it all happening. And may the best team win!
 
Twain Sport debuts in Africa with major Betway agreement
Best ways to generate profit on iGaming with Affiliate Marketing
EGBA Welcomes the Publication of Ireland’s Gambling Regulation Bill
Slotegrator has developed an online guide to the Asian gambling market: The Slotegrator Guide to iGaming in Asia
888 Appoints Anna Barsby as Chief Technology Officer
Mobile Global Esports subsidiary signs 6 collegiate winners of MOGO National Championships to exclusive esports professional contracts
Betswap.gg Ranked as the Best Web3 Sports Betting Site | by dAPP Radar
While Crypto Deals with Disaster, Crypto Traders Turn to FIFA World Cup
Get it on Google Play
European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
Contact us: [email protected]
Editorial / PR Submissions: [email protected]
Copyright © 2015 – 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania
We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.
We value your privacy

We use cookies and other technologies to keep the site reliable and secure, tailor your experience, measure site performance and present relevant offers and advertisements, as described in our privacy policy and cookie policy.
Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

– Make our website work as you’d expect
– Remember your settings during and between visits
– Offer you free services/content (thanks to advertising)
– Improve the speed/security of the site
– Allow you to share pages with social networks like Facebook
– Continuously improve our website for you
– Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

– Collect any personally identifiable information (without your express permission)
– Collect any sensitive information (without your express permission)
– Pass personally identifiable data to third parties
– Pay sales commissions
Privacy Policy
Terms of Service
We use cookies to make our website work including:
– Remembering your search settings
– Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.
Cookies Used
Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.
Cookies Used
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.
Cookies Used
So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
Cookies Used

source

spot_img
RELATED ARTICLES
spot_img

Most Popular